Retirement Entrepreneurs Blog

Comments, rants and tips on baby boomer small business ideas
and working after retirement.


Author: Ingvar - Retiree In Training  


Working after retirement

Persuasion and Influence


We are living through unprecedented and unpredictable times.  Unexpected events from natural disasters to economic crises have left us feeling vulnerable and uncertain about our futures.  What will happen with our jobs, the economy or what will Mother Nature throw at us next? 

In these times, a product or service that fills the need for emotional security by using the angle of selling security, stability or permanence is popular.  Maybe it’s the retirement ...


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PersuasionFor years I have been interested in what makes people go along with requests from others. Why do we buy stuff we don't need? Why do we go shopping with the wife - but hate it? Every day we are bombarded with requests and advertising. Do we just want to please others? What about my needs?

It's a compromise, that's for sure. On a business level, advertising and selling is an exercise in ...
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