Retirement Entrepreneurs Blog

Comments, rants and tips on baby boomer small business ideas
and working after retirement.


Author: Ingvar - Retiree In Training  


Working after retirement


So I have am issue I wanted to share. I, and one of my most valued clients run multiple websites. To drive traffic using hundreds of keywords. Anyway, the point is that a portfolio of websites acts as one humongous site in my opinion. You could spend a lot of time and money developing one huge website with thousands of pages - and that's ok. However, if that website gets penalized in Google - and these days it's a given at some point - you are toast. So I believe in multiple websites to cover your bets and spread the risks.

Having said that - each site in the portfolio is only a part of the gig. If you bring in say 20,000 unique visitors a month, and it's monetized - you will find that 80% of the traffic is from 20% of the sites. Those are the sites you need to work on.

Trying to tweak the other 80% - sure, it might increase the traffic some, but it's incremental. It has now been proven that your top 20% of the sites are where the money is. So I don't believe in spending a lot of time fine-tuning the secondary sites.

Spend time working on the sites that bring in the bacon.


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