Retirement Entrepreneurs Blog

Comments, rants and tips on baby boomer small business ideas
and working after retirement.


Author: Ingvar - Retiree In Training  


Working after retirement

Monthly Archives: DECEMBER 2010



I talk a lot about monetizing websites with advertising. That's what I "do". In the US, the FTC are considering stronger regulations for online advertising. Some feel ads on websites are intrusive and annoying. Sometimes I think that too, but then I look at my average CTR. (Click Thru Rate). That is how many visitors click on the Google ads I display on my sites. My average is around 10%, but on some sites it ...
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Whatever business you are engaged in or want to set up - at some point you need an exit strategy. As for franchises, it is a little different than selling a purely self-owned business. You buy a franchise for the established brand name and proven system.

When selling a franchise, your buyer is like you - loyal to the brand name and system, not you. That makes a franchise easier to sell. ...
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Previously I have described different ways to monetize a blog. There are basically two ways (or both):

1. Google's AdSense

2. Affiliate commissions

Which is better? To start, it is much easier to start with AdSense. You just apply, get approved and add some code to your site. To be an affiliate, you need to sign up for several affiliate offers sites and can be a little complex.

However, the ...
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The way today's retirement is shaping up, no one knows for sure any more when he or she has retired. For the most part, no longer does everything stop when you get the golden watch. People are actually retiring younger. With a mission. A purpose. A new life. I know a lady (55ish) who recently retired from an airline after 30 years. Her big ambition is to be an entertainer. And she is working very ...
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Ask 100 people how they define success and you get a hundred answers. Most, I would venture to say is money. Lots of it. I think money is a measure of how well your business is doing, not an indicator of success.

I personally think you can call yourself successful if you are happy. Truly happy. But here's the thing... happy means different things to different people. It boils down to needs. Yes, needs. ...
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Perhaps you are on Facebook. It is now surpassing Google in terms of traffic. It's big. I am sure you have noticed that advertisements are shown on the right hand side of the screen. Anyone can buy those ads. I do. The lure is that you can target the demographics. So if you own a dog grooming saloon in Vancouver, you can target all dog owners in Vancouver. What I found is that for the ...
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Scam AlertThis is a big one. Look out for ads that look like it is a news paper. Very convincing, but not very real. What most of them show you is how housewives have made lots of money from home.

It alludes to a major Internet company hiring people. Well, once you sign up you find out it is Google and they are showing you techniques for the AdSense program. Stuff that is readily available ...
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"If I don't need the money, why bother working after retirement?" Why indeed. One strong reason is that working or volunteering keeps your mind active. In business we have to be on the alert all the time and research new possibilities. Every day there's thinking to be done. Decisions. Sure, we can get very tired of this, and at some point we will want to quit. Or not...

Social interaction as another good reason ...
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We, at our age don't have the privilege of too much failure. A 20-40 year old entrepreneur can weather a few failures (I did) but at 60+? Which makes it difficult because we can't afford a long trial and error process. The internet is full of schemes to make money. Heck, this blog suggests several ways to increase your retirement income. How do you know what's real and what isn't? Why are these people sharing ...
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Retirement = traveling for many people. Some do the RV thing, others buy a boat and some just simply fly to where they want to go. All good. Traveling is great in spite of the hassles with airport security these days.

But I digress.. how to make money traveling? People spend second to the most money on the web on travel. The number one is - you guessed it - the "P" word. Which ...
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